Marketing Specialist, E-mail Automation & Content – Maternity Cover

Risskov, Aarhus (DK) · Full-time · 1 November 2026 until 31 July 2027 
At Kvik, we are continuously strengthening how we engage with customers across the entire lifecycle - from the first inspiration to long-term loyalty. We're looking for a Marketing Specialist, Automation & Content, to join us on a temporary basis and keep our customer journeys - and the content behind them - running, performing, and improving. 
In this role, you'll be the hands-on driver of our marketing automation and email marketing efforts, working primarily in Agillic to design, build, and optimize automated customer journeys across the full lifecycle - from welcome flows to loyalty and reactivation. You'll also keep the content behind those journeys up to date on kvik.com, so we always have a strong, seamless customer journey. 
You'll join our Digital & E-commerce team, consisting of several specialists across digital product and development, e-commerce, and performance marketing, and report to the Digital & E-commerce Director. The position is based at our office in Risskov, Aarhus. 


What you'll be doing 
Marketing Automation & Email Marketing (Agillic) 

  • Design, build, and optimize automated lifecycle journeys - from welcome flows to loyalty programs and reactivation efforts. 
  • Own day-to-day campaign setup, testing, deployment, and optimization in Agillic. 
  • Continuously analyze campaign performance and translate insights into improved engagement and conversion. 

Customer Data & Personalization (Tealium) 

  • Support and maintain our Customer Data Platform (Tealium) to ensure accurate segmentation and targeting. 
  • Collaborate with our external partners and agency to keep the CDP setup running smoothly.
  • Help activate customer data across channels and touchpoints, including our customer universe, MyKvik. 

Content, Campaign Support & Digital Ad Hoc 

  • Update content and pages on kvik.com in our CMS as needed, especially where it ties into your email and lifecycle journeys. 
  • Occasionally lend a hand on broader digital campaigns when they overlap with email marketing. 
  • Jump in on ad hoc digital tasks as they arise - from small campaign or content fixes to supporting broader digital initiatives. 
  • Help keep our digital ecosystem running smoothly day-to-day. And help ensure a strong customer journey and experience.  
    Collaboration 
  • Work closely with stakeholders across Digital, Marketing, IT, and Commercial teams, locally and internationally. 
  • Own the day-to-day dialogue with our external partners and agencies, keeping things moving and expectations aligned.
  • Be the day-to-day go-to person for marketing automation and email marketing during the maternity cover period. 

What you bring 

  • The right attitude comes first - a drive to make things happen and a genuine appetite to learn. 
  • Some hands-on experience with marketing automation platforms (Agillic or similar) and email/lifecycle marketing - preferably 2+ years, though we'd rather hire for drive and curiosity than a perfect CV. 
  • Comfortable turning data and briefs into automated, triggered customer journeys. 
  • Experience with a Customer Data Platform (Tealium or similar) or CRM integrations is an advantage. 
  • Experience working with a CMS (e.g. Wordpress, Umbraco, or similar) is an advantage. 
  • Strong analytical mindset - able to read campaign performance and turn it into concrete improvements. 
  • Structured, proactive, and comfortable owning your area independently during a busy period. 
  • Flexible and quick on your feet - comfortable jumping between tasks when priorities shift. 
  • Professional English skills, written and spoken - we work across international markets.
  • A relevant degree in Marketing, Digital Business, or similar is a plus. 

 What we offer 

  • A hands-on role with real, immediate impact on how we connect with our customers - plenty of room to move things forward and learn fast. 
  • Close collaboration with skilled colleagues across Digital, Marketing, IT, and Commercial - locally and internationally. 
  • The chance to work with modern marketing automation, content, and customer data platforms (Agillic, Tealium, our CMS). 
  • We are a certified Great Place to Work (score: 92% in 2025) and featured on the Fortune World's Best
  • Workplaces™ list (#64 in Europe, 2024). 
  • Attractive employee benefits, including a canteen scheme (with breakfast), an attractive pension package, and health insurance. 
  • We prioritize a strong culture where we meet physically to collaborate and spar with each other. Therefore, we expect your primary base to be the office in Risskov at least 4 days per week, while naturally offering flexibility to
  • work from home when needed. 
careernordic_logo_vert_whitebg_lato

Marketing & Communications

(DK) Central Denmark Region

Aarhus

Full Time